Colonial First State - The Edge
We built this world from the approach of a stage design that could dramatically change between each scene. It needed to have depth and dimension with layers of surprise. This lead me to a product know as Ghost Mesh; a transparent scrim that holds a projection, but also allows the viewer to see through to objects on the other side. This allowed us to not only conceal additional lighting beyond the screen, it also meant we could reverse our angle and shoot with the screen in the foreground, creating floating animations within the environment. This whole film was captured entirely in camera.
Agency: It’s Friday
Creatives: Vince Lagana
Agency Producer: Jeremy Devilliers
Production Company: Scoundrel
Producer: Helen Morohan
Director of Photography: Jordan Maddox
Lighting Design: ColourBlind
Edit & Post: Heckler
Editor: Andrew Holmes
Music / Sound : Heckler Sound
